The choice of domain name determines the future of a website in the long term, so it is telling what words website owners consider so important that they include them in their domain name, which is the basis of their web presence.
If we examine the active .hu domain names, the order of popularity of the words used is as follows (top 200):
| Hungarian | English |
| auto | car |
| shop | shop |
| buda | Buda |
| tech | tech |
| design | design |
| kert | garden |
| bolt | store |
| budapest | Budapest |
| iskola | school |
| studio | studio |
| hely | place |
| pest | Pest |
| ingatlan | property |
| szerviz | service |
| butor | furniture |
| sport | sport |
| foto | photo |
| klima | air conditioning |
| nagy | large |
| apartman | apartment |
| konyv | book |
| dent | dent |
| vendeghaz | guesthouse |
| magyar | Hungarian |
| online | online |
| pont | point |
| gyor | Győr |
| epit | build |
| hotel | hotel |
| park | park |
| info | info |
| home | home |
| market | market |
| hungary | Hungary |
| szent | holy |
| munka | work |
| media | media |
| pecs | Pécs |
| teto | roof |
| villa | villa |
| iroda | office |
| mester | master |
| ablak | window |
| sziget | island |
| balaton | Balaton |
| centrum | center |
| trans | trans |
| szeged | Szeged |
| vilag | world |
| gyogy | heal |
| debrecen | Debrecen |
| keres | search |
| mobil | mobile |
| virag | flower |
| profi | professional |
| euro | euro |
| otthon | home |
| fest | paint |
| gyar | factory |
| dekor | decor |
| alapitvany | foundation |
| center | center |
| land | land |
| team | team |
| szerel | repair |
| szep | beautiful |
| szalon | salon |
| panzio | bed and breakfast |
| jatek | game |
| klub | club |
| muhely | workshop |
| allas | job |
| duna | Danube |
| gumi | tire |
| masszazs | massage |
| marketing | marketing |
| tars | partner |
| inter | inter |
| mind | all |
| zold | green |
| digi | digi |
| aruhaz | warehouse |
| szallas | accommodation |
| eskuvo | wedding |
| arany | gold |
| ugyved | lawyer |
| feny | light |
| photo | photo |
| feher | white |
| suli | school |
| ovoda | kindergarten |
| kozmetika | cosmetics |
| etterem | restaurant |
| fold | Earth |
| star | star |
| group | group |
| motor | motor |
| consult | consult |
| webshop | webshop |
| konyvel | account |
| plus | plus |
| hang | voice |
| natur | natural |
| terv | plan |
| egyesulet | association |
| eger | mouse |
| kozpont | center |
| beauty | beauty |
| szabo | tailor |
| trade | trade |
| miskolc | Miskolc |
| club | club |
| baba | baby |
| coach | coach |
| kutya | dog |
| work | work |
| ipar | industry |
| allat | animal |
| ruha | dress |
| uzlet | business |
| green | green |
| ekszer | jewellery |
| orvos | doctor |
| trend | trend |
| kata | Kata |
| varos | city |
| pince | cellar |
| elektro | electro |
| kapu | gate |
| konyha | kitchen |
| technika | technique |
| egeszseg | health |
| service | service |
| zala | Zala |
| autosiskola | driving school |
| ajto | door |
| hegy | mountain |
| blog | blog |
| smart | smart |
| lakas | flat |
| film | movie |
| agro | agro |
| plan | plan |
| clean | clean |
| system | system |
| solar | solar |
| optika | optics |
| zene | music |
| uveg | glass |
| store | store |
| porta | porta |
| pizza | pizza |
| berles | rent |
| magazin | magazine |
| kovacs | blacksmith |
| gold | gold |
| digital | digital |
| garden | garden |
| pannon | pannon |
| tisza | Tisza |
| penz | money |
| joga | yoga |
| life | life |
| sopron | Sopron |
| patika | pharmacy |
| mese | tale |
| tamas | Thomas |
| csalad | family |
| pszicho | psycho |
| fitness | fitness |
| well | well |
| best | best |
| travel | travel |
| csilla | Csilla |
| city | city |
| alma | apple |
| mentes | rescue |
| kiraly | king |
| kerek | round |
| metal | metal |
| akademia | academy |
| reklam | advertising |
| peter | Peter |
| aqua | aqua |
| villany | electricity |
| okos | clever |
| partner | partner |
| farm | farm |
| oktat | educate |
| therm | therm |
| varazs | magic |
| video | video |
| olcso | cheap |
| anna | Anna |
| gyerek | child |
| beton | concrete |
| house | house |
| gazda | farmer |
| tanc | dance |
An interesting result is that the word auto became the most popular, even overshadowing webshops. Most frequently, car dealerships, car service centres, car washes, and driving schools are behind such domains, but automation and similar topics also contribute to the word’s high occurrence.
Online ranking of cities
Larger cities and other geographical names also appear in the list. The order that shows the importance of these places, in other words, which places or areas are covered the most on the Hungarian web is the following: Buda, Budapest, Pest, Győr, Pécs, Balaton, Szeged, Debrecen, Danube, Eger, Miskolc, Zala, Pannon, Tisza, Sopron.
Naming trends
Browsing the list, we can also identify some words indicating trends in company naming and product/brand name selection, such as tech, studio, dent, centrum, trans, profi, center, land, team, star, consult, plus.
Own brand or legible domain name?
Caveat: the results do not clearly show the popularity of individual topics and business segments, since domain names that have their own brand, a fancy name or an abbreviation behind them did not, or could not influence the above result in the right direction.
Therefore, if we want to state clearly what kind of popularity this list measures, we have to say that we can see here the choices of those website owners who either could not or did not want to invest in bringing such brand to the market that is not understandable at first glance, or in order to make their domain name expressive, findable, and even search engine optimized, they chose names that contain their most important keywords.
Longest Hungarian domain names
In the “competition” of who has more keywords in the domain name, or more precisely in the “who has the longest domain name” competition, the following domain names (or the operating websites behind them) won:
nagy-balint-villanyszereles-zala-megye-es-vonzaskorzete.hu
(Bálint Nagy electrician Zala county and agglomeration)
egeszseg-studio-termeszetes-modszerek-az-egeszsegert.hu
(health studio natural methods for the health)
csoda-mester-eletero-boltja-az-orok-fiatalsaghoz.hu
(wonder master vitality shop for the eternal youth)
ikkk-itavaccs-kozosegi-kozlekedesi-kozpont.hu
(abbreviation abbreviation communal traffic centre)
tothvillanyszerelesesbiztonsagtechnikaikft.hu
(Tóth electrical installation safety technology ltd.)
orszagoskismotorfecskendoszerelobajnoksag.hu
(national small motorcycle injector assembly championship)
Outside the competition, but also worth mentioning is the following domain that currently displays content from another domain, so it does not have its own, unique content.:
ezittaleghosszabbertelmesdomainmagyarorszagonmertmiertnelenneaz.hu.hu
(this is the longest meaningful domain in Hungary because why would not that be)
How did I get the results?
From the pedia.hu database, I queried the two and a half hundred thousand domain names that have significant, own, and porn-free content.
Since it is not clear where the word boundaries are in most multi-word domain names, I wrote an algorithm that first sorts domain names (and words separated from hyphenated domain names) in descending order by length. In the next step, starting with the longest words, searches for these words in the at the beginning or end of the domain names, and finally repeats the process with the remainder after subtracting the words identified.